Social media marketing has taken the world by storm. With over 1 billion users online, it has become even more important for brands to stand out and make a mark for themselves. What is social media marketing? How can we effectively use it? Are some of the basic questions that come to mind. Let’s break it down for you.
Social media marketing is the use of social media to market your brand, increase followers, use social media tools to increase engagement, and analyze your results, and running social media advertisements. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Social media has matured far beyond being just a place to broadcast content. There’s new ways and trends that come out every day and it’s important to stay at the top of it to crack the code and help your brand benefit from it.
Social media marketing can be overwhelming at times but understanding it can make it easier.
Few effective ways to start with it are:
- Strategizing and Planning: It’s very important to understand your brand and it’s niche and create content surrounding that. Before that, you should know what your goal is, what your brand stands for and what you want to achieve in say 1 year, 2 years or the next 5 years. Then you need to decide on which social media platforms you want to use to market your brand effectively. It’s very important to identify which platforms will resonate with your brand and make it grow and engage effectively. And after you’ve decided the basics you would want to think about what kind of content you want to put out. Creatives that are static, visual, videos, etc. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously. Also, to ensure that you are maximizing your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.
- Engagement: As your business/brand and social media following grow, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly. You should always be active and known to the conversations taking place. Both positive and negative comments will only help you understand and rectify your problem and will increase your engagement with your customers and followers.
- Analytics: With growing your business and engaging with your followers, you also want to know how your page or brand is performing? Are you reaching more people? How positively or negatively is it coming out? These are some of the questions you might want to know and check from time to time for effective social media marketing. And to do that there are various tools at your disposal to run it through.
- Advertising: When you have reached a certain number of followers and engagement, with more funds at your disposal you might want to consider social media advertising. It’s a great way to reach out to more potential customers and faster. Social media advertising has become so powerful that you can exactly pinpoint to which section you want to advertise and display it to. When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimize your ads.
These are some of the most basic and extremely important steps to social media marketing. Effective use of these tools will help your business grow over time and increase your engagement as well. Though it can look like jarring to start your journey on social media, it’s easier than it looks when these steps are effectively used.
Reach out to us at Triffid today for all your social media marketing needs!