“The new normal” is something that the world is still adjusting to after the outbreak of covid-19 that left most small and some big companies around the world struggling to stay afloat. It has changed the way of living of the masses and how they perceive day-to-day living and navigating their way through this raucous.
The pandemic forced the entire world to go into lockdown to contain its spread which disrupted supply chains to its core. Many businesses were left stranded to fend for themselves and had to rely on the government for aid. After almost 8 months looking back, some businesses were able to weather this storm while others had to close down. But the damage this pandemic has done is invaluable and it’s going to take years before some economies and businesses can bounce back from it.
However your company suffered, one cannot deny the importance of a strong marketing and digital strategy to bounce back and get running. Apart from our usual social media marketing, website and app development the most critical role played by SEO services is going to take precedence. It’s very important businesses take good consideration of SEO services in reviving their businesses and move ahead.
Most people fail to understand the meaning of SEO, it’s more than ranking higher on search engines. It is more about the organic traffic it generates. Search engines take a good snapshot of your websites and content, images and videos and other texts to determine how relevant it is. The closer it matches to searcher higher the ranking and visibility to your business.
With so many added users online today, it’s more important than ever that businesses make their information available for customers to make informed choices regarding products and services. According to The World Economic research more consumers are connecting to businesses through the digital framework. And along with various digital strategies, SEO has become a must-have for businesses to thrive in the present time.
SEO trends that will affect your businesses Online
Mobile Accessibility: With more and more people using cell phones it’s extremely important to optimize your website for a mobile version. Not doing so would lose a lot of potential customers and hamper reachability. It’s not enough to have a mobile website, it’s also important for you to have a readable interface, grabs attention and is a visual treat. It should also have the ability to answer questions asked to continue a conversation.
Better connectivity and increased access to mobile phones coupled with usability, Optimizing your website content for a mobile website are very crucial for a great SEO reach.
Secure Websites: Even though having secure websites do not directly affect SEO but it is proportional to having a better website experience. Any user visiting your website sees ‘Not Secure’ is more likely not to proceed to view your website because they don’t feel like visiting your website. Due to this very reason, your bounce rates might affect your ranking in the organic search listing. HTTP gives website users a secure connection which is both encrypted and authenticated. It prevents intruders from tampering your communication between you and the website in layman’s terms.
Thus, business owners must take having a secure website seriously because it not only gives a secure user experience but also might give a slight boost in SEO.
Snippets: In a new google page one feature, the format of the listing is shown with descriptive snippets first rather than regular snippets. If you ask to google a question it shows a featured snippet with a brief detail about the information in the entire article.
Thus it is very important to be careful about typing this meta description as it will determine how relevant your content is. And based on that your posting on search is determined. So agencies providing SEO services and individual SEO experts should search and build content keeping the algorithm in mind. Does it have longer snippets/questions like ‘how to find dog shelters’? And even shorter ones like ‘dieting tips’!
Artificial Intelligence: AI has become increasingly common and has been widely used as a tool to fuel growth in almost all kinds of industries and digital marketing is one of them. Companies such as Apple, Google, Microsoft are leveraging AI for a better user experience. In short, search engines are using AI which helps determine the ranking of web pages with more accuracy.
Behavioural Analytics: SEO has become so much more than driving traffic. With a paradigm shift in 2020, behavioural analytics will drive 2021. Google with other search engines is evolving every single day, it has moved to provide user experience, customer satisfaction and reading upon your past searches and tailoring your next search based on that. It has become more about customer behaviour and how that is driving businesses all over the world. It’ll be more about what your customer is doing? what they are searching for? What do they need? alone keywords will take a back seat.
Thus, SEO experts will be focusing on first-party user research more than keywords alone. And that’s how businesses online are going to be affected unless they drive along to make the most of customer-oriented user research to fuel revenues.
Voice Search Optimization: With advancing, technology voice assistance and searches have become more and more common. With so many people being introduced to voice assistance such as Siri, Alexa, Smart Tv’s, etc. people are searching for items and answers to their questions via these voice searches. SEO experts have long used short and relevant keywords based on their research but with voice searches, these keywords might become irrelevant.
Experts need to come with alternative keywords in a longer format to match user research. Thus, your content needs to be up to date and adapt to the current trend for a greater impact.
Local SEO: over years Google has added features to Google my Business with some very specific buttons. Earlier when you searched for something, Google would find that service nearest to you. But now it pays more attention to quality and relevance than before. Business listing has become so elaborate yet brief that consumers can now get all the information without even visiting their website.
Local businesses and SEO experts should look out for this feature and optimize fully to their advantage. One should treat this as their second website and explore all possible added features one can use to their advantage.
High-Quality Content: Content is the king! And we all know how important it is to produce high-quality content which is timely, creative and addresses the customer’s question or creates curiosity to know more. With so much content presented to consumers online, their attention span is less than most of us can imagine. Thus, SEO experts need to optimize their content and create effective strategies.
Always follow a format, create content which is informative, articulated and not sales oriented. If you follow these simple tricks you have higher chances to rank higher on the search engine. Use videos, Gifs, memes if you have to make your content look more appealing.
Multiple Platform Optimization: Even though Google beats all the other search engines in their market, it’s unlikely they’ll ever lose their spot. Now considering that one should not neglect other platforms and optimize content, especially on search enabled platforms. Better optimization of content across platforms better results and chances to rank higher.
Top-Notch User Experience: Outstanding user experience is what is going to get your loyal customers and more traffic. Your content may be better than others, your website may be better optimized but nothing matters if it takes time to load. Most businesses lose traffic to their website if its load is slow, it not only sends a wrong message but creates doubts in potential customers.
Once, you move past this, the customer experience while navigating your website or app also plays an important role. Always make sure it’s easily navigable, easy to understand, always use simple words and brief when not needed otherwise. If they don’t find relevant content on your website they are more likely to bounce back creating a negative impact on your SEO. The user experience should be on the top of the list for effective SEO results.
SEO is a very important aspect of digital marketing. It’s not only about using relevant keywords but also optimizing content for better user experience. With so many websites online ranking higher has also become tricky. Unless you have great content which is optimized and is relevant to the content you’ll have a higher chance of ranking higher. Mediocre content will not help you in the search engine algorithm anymore.
If you’re unaware about SEO techniques and trends then this blog will surely cater to most of your doubts but if you’re aware of SEO then it’s time to put all your creative thinking into optimizing these trends and techniques for better reach and increased traffic.
These trends will affect your business positively if you optimize your content keeping in mind the new trends. It’s important to stay up-to-date to better cater to the growing consumption rate. Researching the right trends and effectively implementing them is what’s gonna skyrocket your business online.
If you still find yourself scratching your head, Triffid Marketing is a full-service branding agency that also provides SEO service. Head over and connect to them for all the services you require.