Entrepreneurs and business owners around the world have seen a paradigm shift in the way business is conducted in day-to-day life. Whether it’s related to the IT industry, FMCG,...
Social media has taken over traditional means of marketing as well as the conversation surrounding means of marketing. With almost 4.20 billion social media users in the world, it’s...
Digital marketing has become increasingly important for businesses, big or small. More and more companies have double-downed their efforts to gauge the ever-growing social population through their digital marketing...
With the evolution of modern technologies, how businesses conduct has also evolved. Small and big businesses have moved towards digital platforms from traditional media. Businesses around the world have...
“The new normal” is something that the world is still adjusting to after the outbreak of covid-19 that left most small and some big companies around the world struggling...
Creating and deciding a name, design, logo, symbol all define what branding really stands for. All these help customers and other potential buyers to identify your product and service....
When brands become a household name, they replace generic terms and become a product name. It’s called proprietary eponyms. Do you want a Band-Aid? Or let’s fedEx! Do you...
Ecommerce businesses take time, patience and lots of effort. More importantly, staying relevant and paying attention to trends keeps the business afloat. In today’s fast-growing and constantly evolving economy...
The word “Digital Marketing” was first used back in 1990 with the advent of the first search engine. It’s been there for a while now, but its extensive use...
With more web traffic coming from mobile devices, it’s become eminent that more people are surfing, searching and researching through the comfort of their phone than computers and laptops....
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